About Reblair
Reblair is a boutique marketing consultancy led by Rebecca Toback, built for sports, media, and creator-led brands.
Our work turns content and partnerships into audiences and revenue, from strategy through hands-on execution and live events.
Fifteen years in, that's meant multimillion-dollar budgets, high-engagement campaigns, and a front-row seat at some of sports' biggest moments, from the Super Bowl to the launch of new leagues.
Rebecca leads the work personally and stays in the details, start to finish. When the scope calls for it, she brings in trusted editors, designers, and producers, so you get experience where it counts and specialized skill where it matters.
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Case Studies
A Golf League, Built From Zero
A League's Newsletter, Turned Into Its Fan Engine
A League's Newsletter, Turned Into Its Fan Engine
Brand Marketing · Social & Content Strategy · Creator Campaigns · Event Management
Launched a new creator-led golf league with a platform-specific content strategy, 20+ creators driving distribution, and an event engine that turned a single shoot day into a month of content.
The results: 0 to 10,000 YouTube subscribers in six months, with 190K+ monthly views and a 13-minute average watch time on matches, well above sports-YouTube benchmarks. Instagram monthly impressions grew 162%, from 870K to 2.3M, in the first two months, at a 4.07% engagement rate that outperformed the PGA Tour. By month three, the network reached 3.25M monthly impressions and 103K engagements with 30M+ impressions per event.
A League's Newsletter, Turned Into Its Fan Engine
A League's Newsletter, Turned Into Its Fan Engine
A League's Newsletter, Turned Into Its Fan Engine
Newsletter Strategy · Copywriting
Strategized and wrote the official newsletter for a startup pro sports league, from pre-launch through its second season. A welcome series taught new fans the game, a twice-weekly cadence kept them coming back, and email-only presales turned readers into ticket buyers.
The results: 47,000+ subscribers at a 60% average open rate, versus a ~38% sports-media norm, with 86% still engaged and a 0.11% unsubscribe rate.
Every ticket-presale email sold out in under two hours, and one gated MVP vote added 8,100+ subscribers in 12 days.
Clients Include
