Work

Brand Marketing l Social Media & Content Strategy l Sponsorship Packaging l Event Management

Created the GTM plan including content strategy, influencer and creator marketing and sponsorship strategy for Peoples League, a golf league where creators are the players, owners and distribution network. Achieved 1M views in 48 hours, 12M views in 30 days and 35M views in less than 90 days, all from 2.5 shoot days of content. 

Organized two three-day creator golf tournaments including securing courses, vendors and operational oversight.

Content Strategy l Copywriting

Create the strategy and write the official newsletter for Unrivaled, the women's 3x3 basketball league founded by Napheesa Collier and Breanna Stewart.

Video Production l Paid Media

Produced a series of videos to promote PointsBet's Name a Bet feature. The ads ran on NBC Sports in Chicago as well as via an organic and paid social media campaign, managed end-to-end.

Production l Social Media

Produced a branded content series of 3 videos with Jason Day during U.S. Open week for FOX Sports in partnership with Lexus. Content aired on FOX during Saturday at the U.S. Open.

Brand Marketing l Social Media l Production l Event Management

Produced the Spirit Golf Association's Charity Challenge featuring golfers including Scottie Scheffler and Lexi Thompson. Managed a team of on-site creators and all event social coverage. 

Social Media l Production l Event Management

Produced and led social coverage forthe live event and documentary, "Black Bodies in Leadership: Journey of the Black Quarterback,” with the Global Sport Institute. Work included content strategy, producing, live streaming, social media and talent liaising.

Content Strategy l Brand Marketing l Experiential Marketing l Production l Social Media

Produced five days of on-stage programming at Super Bowl Media Row featuring 10 sponsored podcasts and 12 affiliates and production on an 18-wheeler content truck at the Super Bowl Experience. Work also included producing original series throughout Super Bowl week, like Trey’s Trends in partnership with the NFL, producing for Trey Wingo and Kenny Mayne, and negotiating the first-ever NFL licensing deal permitting a sportsbook to use NFL footage in owned and operated content.

This sizzle shows that and more, including filming Caesars Rewards VIPs on the field during SB LVII warm-ups and the national anthem, capturing unforgettable experiences; a content piece I was responsible for scripting, producing and distributing across Caesars O&O channels.

Branded Content l Social Media l Production

Produced this branded content piece, which aired on fathers day weekend during the U.S. Open on FOX Sports. Work included casting, scripting, liaising between brand and agency teams and paid social media.

Sponsorships l Branded Content l Social Media Strategy

Support brand partnerships and sales for LPGA professional Jessica Porvasnik, as well as social media strategy and execution.